Reality shows are among the most-watched UK programming, but year after year the casts look pretty similar. For the launch of the Pixel 6 ? a phone that accurately photographs the beauty of all skin tones with Real Tone ? Google saw a chance to change that and drive consideration while demonstrating the brand?s values of progress. Partnering with Channel 4, we created ?Highlife?, the first-ever Black British Reality TV show. A program that didn?t just buck the trend of who it represented, but also how, changing the narrative of Black Britain by making sure Black British voices were at the center of culture like never before. It became the number one trending topic on Twitter, driving 6,100 social media mentions and more than 47m impressions globally.