Ray has directed music videos for Pa Salieu, Knucks, Bellah, Dizzee Rascal, Ella Eyre, Ms Banks, Kida Kudz, Shakka, Jevon, Hamzaa, M Huncho, and many other renowned artists, as well as having worked on TV Series The Rap Game UK in 2019. A creatively gifted multidisciplinary, he also works in photography and art, with his celebrated 2016 Light and Death Series featuring a range of works with a unique artistic signature.