Luti Fagbenle is a Bafta nominated Executive Producer and founder of Luti Media an independent production company of television, branded content and music videos . Luti began his career as an actor starring as Simba in the West End production of The Lion King and as a series regular on UK soap Hollyoaks (Channel 4). Luti has produced projects for iconic artists including Beyonce, Drake, Jay-Z, One Direction, Ed Sheeran and countless others breaking the records for most views in 24 hours and most views in a year on YouTube,. Luti has executed campaigns for world leading brands including Google, BMW, Adidas, and Microsoft to name a few recently winning the Grand Prize at the Drum Awards. In television Luti was a producer on The Broadcast Award winning Dynamo: Magician Impossible, primetime Channel 4 comedy series Maxxx, the #1 trending reality series Blue Therapy for E4 and action Drama series Robyn Hood by Director X. Luti is currently in development and production on a slate of television series for clients including Netflix, Channel 4, and ITV.