Wild Thoughts

DJ Khaled - Wild Thoughts ft. Rihanna, Bryson Tiller

Bounce Meet Bounce


See America

Featuring Common


Director X broke the internet again! 'Hotline Bling'


'The Game Before The Game' By Marcus Lundin


London Fashion Week Show by Director Bouha Kazmi


MTV VMA Nominee


Big For Your Boots By Daps


Bad & Boujee By Daps


BAFTA Nominated Film by Luti Media


Still Got Time by Calmatic

Drake - Boy Meets World Tour

Director X's 'Death Of Sun' art installation goes global on Drake Tour


'The next 100 years' - By Daps


We are a hardworking, straight talking and dynamic organization. Small enough to give every project a custom approach and big enough to manage large scale international film productions. We've been able to work for some of the biggest brands in the world, and deliver on time, on budget and beyond expectations. We are Luti Media.


 featured work


Drake's 'Hotline Bling' video remains one of the most-memed moments of the past few years, with the OVO boss' goofy dance moves inspiring a wide array of parodies from good (Ellen's fake Bernie Sanders) to terrible (Donald Trump on SNL). The video dropped in October 2015 and has since earned over 1.3 billion YouTube views. Genius linked up with Director X to break down how the legendary video came together.

View the full interview and video here
Director X directs Drake's new commercial for his whiskey, Virginia Black.

Fader writes, 'Last year, Drake launched a line of whiskey called Virginia Black. As expected, Drake stars in the latest advertisement for the brand which features his hit single 'Passionfruit' off More Life. During the commercial, Drake sips on a glass of whiskey alone at a bar while carefully making his way toward a woman of interest. As it turns out, she's had her eye on someone else the entire time - Drake's father, Dennis Graham.'

View the full article here

View the video here
Selena Gomez enlists Colin Tilley for her newest music video 'Wolves.' Entertainment Tonight writes, 'Enlisting Colin Tilley, a prolific music video director who has a range that careens from Kendrick Lamar's 'Alright' to Fergie's 'M.I.L.F. $,' the visuals of the somber-yet-driving ballad do not disappoint as Gomez looms in various glamorous looks, creating a dazzling contrast of swimming pools and ball gowns, and culminating in the singer standing atop the water at the end of the song.'

View the full article here

View the video here

Director Colin Tilley is making the move from rap to fashion.

WWD writes: 'The award-winning Berkeley, Calif., native is best known for his work directing Rihanna and DJ Khaled's 'Wild Thoughts' and Kendrick Lamar's 'Alright' music videos. But lately, the 29-year-old has cultivated a new interest: working on brand campaigns. His latest is a video for Balmain x L'Oreal's collaboration, a line of 12 matte lipstick shades that will drop internationally on Sept. 25. In the video, a stacked roster of today's biggest names stomp around Paris with Olivier Rousteing in tow, his deep dimples and silken voice floating into the frame amid a backdrop of multicolored lights and the refrain 'read my lips.'

View the full article here

View the video here
Fader recently wrote about Kelis's top music videos ever made. They featured Director X's famous video he did for Kelis in 2003, saying:

'The video for 2003's 'Trick Me' was shot by the legendary Director X, during the same period he crafted 'Get Busy' and 'I'm Still In Love With You' for Sean Paul, a.k.a. some of the best music videos ever made. 'Trick Me' shares a similar style to those clips, especially the latter. The little world X created with an intense orange pallet and a bunch of arrows is a feast for the eyes. And the dancing, most likely choreographed by his frequent collaborator Tanisha Scott, is hypnotizing. The video's powerful graphic style is trailblazing for X and, in fact, all music videos - there simply wouldn't be a 'Hotline Bling' without 'Trick Me.' Of course, Kelis shines in the video too, looking commanding as hell while showing lots of skin.' - Myles Tanzer

View the full article here
At Music Video Night in LA, Directors and Fans Celebrate the Art of the Hip-Hop Video. LA Weekly was there and featured director Calmatic's presentation.

'Calmatic likens Music Video Night to an Inside the Actors Studio or a Red Bull Music Academy for video directors - both a way to give the best people in his field a long-overdue spotlight and an educational opportunity for aspiring content creators. 'I always thought, man, how come music video directors never get put on a platform like this?' he says. 'Me coming up, if I were able to go to an artist talk for Director X or Hype Williams or Paul Hunter, that probably would've changed my life back then.'

View the full article here
Luti Media are proud to represent award winning and cutting-edge director collective Trizz for UK commercials and branded content.

Based in Barcelona, Trizz is renowned for crafting bold, striking, and intricate visual experiences through Live Action, CG and VFX. By combining their deep love for art and design with masterful technological elements, the filmmakers are reshaping what it means to elevate brands though bespoke on-screen narratives, which are infused with luxury and sophistication.

View Trizz's videos here
Taking home Best Video is Stormzy, with Big For Your Boots directed by Daps.
Colin Tilley recently directed Beats by Dre's newest short film 'Above The Noise.' The short film captures Geffen Records artist DJ Snake's performance on Paris' legendary Arc de Triomphe as well as a look for the first time at the journey that took him there.

Full article here

Watch the video here
Who's caught up on the VMAs? Luti Media is proud to announce that its directors were nominated for 5 awards.

Daps - Best Hip Hop Video for Migos' 'Bad and Boujee'

Colin Tilley - Video of the Year and Best Art Direction for DJ Khaled feat. Rihanna & Bryson Tiller 'Wild Thoughts'

Colin Tilley - Best Editing for Future 'Mask Off'

Colin Tilley - Best Visual Effects for Kyle 'iSpy'

Luti Fagbenle to speak at Cannes Lions 2017

Luti Fagbenle will join this year's speakers at Cannes Lions Festival of Creativity 2017. The Luti Media founder will join a panel of creative advertising experts for Mission Agnostic on Wednesday 21st, 11.00am, Cannes Lions Studio.

New Commercial from Director X: #MeetMeInTheGap - Client: Gap

'Introducing #MeetMeInTheGap: It's about bringing people together to discover the beautiful things we can create when nothing keeps us apart. When we take the chance to meet people not like us, spend time with them, get to know them and close the gaps between us, we tend to find we have more in common than we thought.'


Excited to share our new comedy series MAXXX, written, directed and starring O-T Fagbenle for Luti Media and Channel 4.


Follow MAXXX on Instagram, @OfficialMaxxx, and Twitter, @OfficialMaxxx, for the latest updates.
Luti Media Sign Calmatic

Music video director Calmatic has signed with Luti Media for worldwide music video distribution. Calmatic has worked on videos for The Internet, Overdoz and Anderson .Paak. Most recently, Calmatic directed Zayn Malik's Still Got Time.

Calmatic will be managed Luti Fagbenle and Inga Veronique.

Check Calmatic's videos here
Luti Media Sign Colin Tilley

Luti Media has signed Grammy-nominated, award-winning director Colin Tilley.

Tilley has directed iconic videos such as Kendrick Lamar's Alright - winner of Video Of The Year at the UK Music Video Awards 2015 - Nicki Minaj's Anaconda, and Chris Brown's Look At Me Now. He began working with EP Luti Fagbenle, founder/MD of Luti Media, in 2012 and has now joined the roster for UK music video representation.

Check Colin Tilley's videos here

Luti Media Produces Alexander Wang Autumn/Winter Campaign. Luti Media, a London and LA based production company, takes another pioneering move from music videos into commercials with a series of videos for Alexander Wang, directed by award winning Director X.

Wang and X paired up to create a series of films, released through social media only, for the Fall/Winter 2016 collection which was inspired by Wang's community of real New York youthful instigators. The 60 sec clip released today via Instagram stars Kylie Jenner, Skrillex, Tyga, Zoe Kravitz, to name but a few.

The visuals take its spectators through an odyssey of an old school Beverly Hills Mansion party where partygoers, and models express an untamed individuality in fashion as well as unchained behavior.

Commenting on the launch Luti Media's Managing and Founding Director Luti Fagbenle said: 'We are so excited to be working again with Director X and with one of the most exciting fashion designers on the planet Alexander Wang. This is just another step in the evolution of Luti Media into exciting new horizons.'

Watch the campaign here

Watch the latest beautifully executed collaboration between veteran British fashion designer Anya Hindmarch and Luti Media director Bouha Kazmi.

Circulus Spring Summer 2017 explores the relationship between geometry and art, breaking ground between science and design, form and function. This latest presentation continues the creative, witty and architectural approach to the staging established as part of a trilogy of iconic London Fashion Week shows.

The collection unfolded across a vast circular tiered stage that featured a giant illuminated suspended disc as its centrepiece. Over the course of the show the disc altered angle and colour like a colossal setting sun as the models entered and exited the evolving set.

This is the sixth occasion that director Bouha Kazmi and Luti Media have worked with Anya and her team - Circulus was without a doubt the most phenomenal and memorable from all of this year's London Fashion Week events.

Watch here
Director X's first foray into installation art 'Death of the Sun' became the centrepiece of prestigious Tornoto art festival Nuit Blanche, and now it has gone on tour with Drake. The large scale mixed media piece is an immersive experience where the observer will witness a massive sculpture of the sun as it progresses through its life cycle. A deeply personal and highly evocative meditation on human mortality and people's individual place in the universe, this installation portrays the death of the star that sustains this planet.
We are exhilarated to announce That Luti Media directors Bouha Kazmi and Director X have been nominated for Best British Artist Video at the 2017 BRIT AWARDS.

The Nominations are for:

Bouha Kazmi - Zayn Pillow talk - Bouha created a video that brings together solitary hypnotic visual effects and cultivating sensual performances from Zayn and Gigi Hadid, the video was YouTubes most viewed in 2016 and still going.

Director X -Little Mix Hair - X has worked with the girls recurrently for many years, there collaborations, create videos, that are distinctive and fun, ranking their videos as the best pop visuals of there time.

Hair is definitely another iconic video to add to the list, the creative idea for the video, places the girls in a MAJOR pyjama party, the girls show off some exclusive sassy dance moves and have ultimately started a new trend of vibrant fierce girl power.

Check out the nominations, and remember to VOTE for our directors by clicking on the link VOTE FOR US
Zayn Malik's highly anticipated debut solo single, 'Pillowtalk', the first single off his LP: Mind of Mine. Within 24 hours of the release of Luti Media produced music video the single was propelled to Number One in 68 countries around the world.

The video, Directed by Bouha Kazmi, amassed over 9.5m views on YouTube in less than 24 hours and is currently the most watched video released this year. Not just the most watched music video its the most watched video on the internet of any kind this year.

The surreal 'Pillowtalk' features Zayn's super model girlfriend, Gigi Hadid and is packed with hypnotic and provocative visuals.

Watch it here
New York-based director @LILINTERNET is now represented by Luti Media for all European Music videos and commercials.

His many achievements include directing videos for A-list artists such as Beyonce, Major Lazer, Diplo & Brooke Candy. Known for his raw, versatile imagination, his home-grown talent reveals an ability to create projects that capture a sense realism while also depicting hidden beauty.

Luti Media holds a reputation of signing directors that represent creativity in a unique way and are very excited to embark on this journey with @LILINTERNET.

@LILINTERNET most recently directed a new music video for Boy's Noise Overthrow a powerful clip with an unexpected twist.
Director Fabien Montique has delivered this slick, edgy video for Iggy Azalea's new single Team, co-directed by Daps who also worked as a creative on Iggy Azalea's Fancy and Black Widow.

It was an audacious production where producers shut down an airport and vandalised a private jet to help create Fabien's vision.

'The video lives between reality and dream states,' Fabien has explained. 'I wanted to create a visual with Iggy that captured elements of establishment, youth and disruption with filmic sensibilities.'

Furthermore, Fabien has now cemented his long-term relationship with Luti Media by joining their directors roster. 'I am excited for this new chapter as a director with Luti Media,' he says. 'I started to work with them in 2012 on a Kanye West fashion documentary, and since then we have collaborated on some of the biggest moments in my image-making career.'
The music video for 'Hotline Bling,' Directed by Luti Media's Director X, was just released and it has taken over all social media platforms! From the original video to parodies, dub remakes, GIFs, and memes. People cannot get enough of Drake's interesting choice of choreography.

Director X expresses in multiple interviews that this is the exact reason behind all the attraction. Drake's dance moves were a huge part in planning the success of this video and not a coincidence at all.

X and Drake's keyword to the entire video was 'fun'--the result? Drake hitting that cha-cha and X's brilliant hot pink color scheme. What's more fun than dancing like nobody is watching? Ironically, the entire world is watching and loving every minute.
Bouha Kazmis video for The Ramona Flowers single Tokyo has won Best Music Video at the 18th Los Angeles International Short Film Festival (LA Shorts Fest).

The festival, ranked among the most prestigious international festivals in the world, showcased films in 8 categories from 17 countries and is accredited by The Academy of Motion Picture Arts & Sciences, and the British Academy of Film and Television Arts.

Bouhas video beat out fellow nominees in the Best Music Video category that included Philip Andelmans Duck Sauce It is You, Joe Zohars Gramatik ;Brave Men, Matt Larson and Zack Spiegers Talisco ;Run, and Warren Fus Haim ;If I Could Change Your Mind.
Channel 4 has commissioned actor, writer and director O-T Fagbenle and his multi award-wining producing brother, Luti Fagbenle to develop Contact, an exciting new comedy script commission for the major TV network. O-T Fagbenle's script idea was eagerly picked up by Channel 4 Head of Comedy, Phil Clarke, and will be in the form of an ethnically diverse teen comedy. Noted for its appealing 'Iron Man meets Superbad' undertones, the pilot trailer which inspired the show produced by LUT! MED!A and written by O-T Fagbenle, is available visit here.



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